Vivek M — Senior Marketing Automation Professional

About me

I turn complex campaign requirements into reliable, scalable automation — bridging marketing strategy and technical execution across the world's leading martech platforms.

With over 6 years of hands-on experience, I've delivered Email, SMS, Push, and Direct Mail campaigns for leading organizations in finance, software, and retail. I hold deep expertise across Adobe Campaign Classic (v7/v8), Adobe Campaign Standard, Adobe Journey Optimizer, Adobe Experience Platform, Adobe CDP, and Salesforce Marketing Cloud.

I've led large-scale campaign migrations — including 300+ campaigns from SAS to Adobe Campaign Classic v7 and an ongoing migration from ACC to SFMC — ensuring minimal business disruption while optimizing for scalability. I'm experienced in configuring Snowflake and AWS S3 data integrations, designing data schemas, and writing complex SQL for precision targeting and high deliverability.

End-to-end campaign execution

Requirement gathering, administration, design, build, UAT, smoke testing, deployment, and optimization.

Multi-channel orchestration

AEM content delivery, A/B testing, and real-time offer management for personalization at scale.

Workflow automation

JavaScript-driven automation in Adobe Campaign Standard/Classic for daily and monthly processes.

Experience

Nov 2021 — Present

Barclays

Remote, USA

AVP Martech Developer — SFMC / ACC / AEP / AJO

Led end-to-end migration of 300+ marketing campaigns from SAS to Adobe Campaign Classic v7, and currently driving migration from ACC to Salesforce Marketing Cloud. Built and automated complex campaign workflows, audience segmentation, and personalization strategies across Adobe Campaign Classic, AJO, and SFMC/Journey Builder.

Validated Snowflake data integrations and created scalable data schemas for behavioral and transactional segmentation

Designed multi-channel campaigns and implemented A/B testing with real-time Offer Engine personalization

Automated daily/monthly workflows using JavaScript; authored BRDs, performed UAT and smoke testing

Configured operator groups, managed role-based access control, and maintained database performance

Designed and coded responsive HTML/JS emails, unsubscribe flows, and dynamic landing pages

Actively monitoring triggers and troubleshooting during ongoing ACC → SFMC migration

Adobe Campaign Classic v7/v8 AJO AEP SFMC Snowflake JavaScript SQL HTML Email

Mar 2021 — Present

Publicis Groupe

Remote

Sr. Adobe Campaign Developer

Led end-to-end campaign implementation using Adobe Campaign Classic v7.2.2 — from requirement gathering and schema design through execution and optimization. Configured Snowflake and AWS S3 integrations for seamless data flow and precise audience targeting.

Created audience segments, personalized offers, and dynamic email templates integrated with AEM

Executed A/B testing and drove optimization strategies based on campaign KPI insights

Automated weekly/monthly/quarterly metrics reporting workflows

Planned and executed console/server upgrades with full test validation alongside architects

Adobe Campaign Classic Snowflake AWS S3 AEM Integration A/B Testing Workflow Automation

Feb 2017 — Present

SupportNow USA

San Bruno, CA

Sr. Adobe Campaign Developer & Sr. SFMC Developer

Served as Primary System Support Lead and Administrator for Adobe Campaign, ensuring platform stability and seamless integration with connected systems. Led development, testing, and deployment of new campaigns, integrations, and platform releases.

Owned end-to-end incident management — root cause analysis, resolution, and stakeholder communication

Directed tactical execution of high-impact email campaigns including responsive HTML template design

Performed gap analysis and implemented process improvements for efficiency and scalability

Analyzed delivery and inbox placement performance for marketing and automation programs

Adobe Campaign Standard SFMC System Administration Incident Management HTML Email QA Testing

Technical skills

Adobe Platforms

Adobe Suite

Campaign Classic v7/v8 Campaign Standard AJO AEP Adobe CDP AEM

Salesforce

Marketing Cloud

Journey Builder Automation Studio Interaction Studio

Data & Integration

Data Platforms

Snowflake AWS S3 SQL Data Schemas PeopleSoft Web Services

Development

Frontend & Scripting

HTML/HTML5 CSS JavaScript XML Responsive Email

Quality & Process

QA & Delivery

UAT Smoke Testing A/B Testing QA Automation Agile / Scrum

Operations

Platform Ops

Campaign Migration Incident Management Linux System Admin Role-Based Access

Let's connect

Ready to build
something great
together?

Whether you're looking for a senior martech developer, need Adobe or SFMC expertise, or want to discuss a campaign architecture challenge — I'd love to hear from you.

✉

mistryvivek40@gmail.com

linkedin.com/in/vivek-m-456321210

⌖

Atlanta, Georgia, USA

Open to opportunities

Available for senior martech roles, consulting, or contract work in Adobe Campaign, AJO, AEP, and Salesforce Marketing Cloud.

Specialties

Adobe Campaign SFMC AJO AEP Snowflake AWS S3 Journey Orchestration Data Integration Workflow Automation HTML Email Dev Campaign Migration